One other important point:
When a surfer uses 1 to 2 words they are generally just doing research i.e. gifts. When they use 2, 3 or more words the surfer is generally looking to buy something i.e. traditional anniversary gift.
So ideally, you should be looking for business segments that you can wrap up in two or three words i.e.
www.traditional-anniversary-gifts.com.
Note and one big long word of caution,
www.youdonotwanttomakethedomainnametoolong.com
Because this will get ridiculous when we start to add sub-domains further down the track i.e.
nowwhatwehaveisareallylongdomainname.wedon'twanttomakethedomainnametoolong.com
In summary, there is an old wood chopping saying that goes something along the lines of:
If I am going to spend 8 hours chopping down a tree, I am going to make sure that 7 of those hours are spent sharpening the axe.
With Internet Marketing it is no different, market research is your vital and must do first step of any internet marketing campaign.
Allen Jesson writes for several sites including an internet marketing company and one that helps you make money with a home based net marketing business.
Article Source: http://EzineArticles.com/?expert=Allen_Jesson The Road to Mystery Shopping - Ethical Market Research Pays Well
By Mike Smith
Have you considered becoming a mystery shopper? Secret, or mystery, shopping is now a widely popular way for companies to obtain quality consumer feedback, while mystery shoppers get rewarded with cash and freebies. Companies are competing to recruit mystery shoppers who pose as real customers on their premises to check the quality of their services and the responsiveness of their staff. However, mystery shopping is far from being a secretive tool for punishing employees; it is a legitimate way for improving staff training, customer service and, ultimately, sales. Therefore, ethical mystery shopping is a powerful channel for positioning businesses upwards marketwise, while rewarding the objective and candid evaluations that mystery shoppers complete for these companies.
If someone has already told you that mystery shopping doesn’t pay well, you should definitely question that statement. Certainly, many people have been unfortunately burnt in mystery shopping scams, or have not been ambitious enough to master the tricks of successful mystery shopping – rather simple, but requiring a good doze of persistence. You should keep realistic. And the reality is that there is always a good return on a rational investment of your effort and time. Once you have registered with legitimate mystery shopping companies, you can start earning, and actually increase your earnings as you get better in completing your mystery shopping assignments.
One of the best ways to increase your earnings with mystery shopping is to complete your assignments timely, responsibly and objectively. The company hiring you relies that it will get true and reliable evaluations of its staff and service quality. Very often, you have to act according to a particular scenario and play a character that differs from yourself in temper and tastes. Mystery shopping can pay really well, but it requires you to be a good actor and an ethical observer and evaluator of the feedback you get. This is the only purpose for which companies hire mystery shoppers, and once you build yourself an excellent reputation of a mystery shopper, you can earn more, find more interesting assignments, and start getting job proposals, rather than having to dig them out yourself.
What’s the road to successful mystery shopping? Find a legitimate mystery shopping site or a reliable company that offers you good assignments and promises realistic payment. Do not get discouraged if you don’t earn as much as you feel yourself capable of – every beginning is hard. By completing your assignments in good faith, and reflecting your observations objectively in your mystery shopping reports, you will build your reputation of a good mystery shopper and companies will start looking for you. Once you have defined your shopping area, and have gained some experience in mystery shopping, you can pick up and combine assignments so that you maximize your total earnings. The path to successful mystery shopping is objective evaluations, ethical reporting, and persistence in completing your mystery shopping tasks.